Contact LeRouge Boulangerie
Effective date: August 26, 2025
This Privacy Policy explains how LeRouge Boulangerie (“LeRouge,” “we,” “us,” or “our”) collects, uses, discloses, and protects personal information when you visit https://lerougebakery.com/ (the “Site”), place an order, purchase a gift card, contact us, or visit our bakery and café located at 15215 Kercheval Ave, Grosse Pointe Park, MI 48230.
By using the Site or our services, you agree to the practices described here. If you do not agree, please discontinue use of the Site and services.
Who We Are and How to Contact Us
LeRouge Boulangerie
15215 Kercheval Ave
Grosse Pointe Park, MI 48230
Email: info@lerougebakery.com
Scope of this Policy
This Policy applies to information collected online through the Site and related pages that link to it, as well as information collected in person at our location or through our customer support channels. This Policy does not apply to third-party websites or services that are not under our control.
Information We Collect
Information You Provide
We collect personal information that you choose to share with us, which may include:
Contact details such as name, email address, phone number, and mailing address
Order details such as items purchased, preferences, delivery instructions, and special requests
Gift card details such as purchaser name, recipient information, and message
Account credentials if you create an online account
Communications you send to us such as inquiries, feedback, or reviews
Event or catering inquiries, including contact details and event information
Payment card information is submitted directly to our third-party payment processors. We do not store full payment card numbers on our systems. We may receive limited information related to your payment such as the last four digits of a card and transaction status.
Information Collected Automatically
When you visit the Site, certain information may be collected automatically through cookies and similar technologies, including:
Device and browser details
IP address and general location inferred from the IP address
Site usage data such as pages viewed, links clicked, search terms, and time on page
Referring and exit pages
This information helps us operate, secure, and improve the Site and measure performance.
Cookies and Similar Technologies
Cookies, pixels, and tags support essential Site functions and help us understand usage patterns. Categories may include:
Strictly necessary cookies for core functionality and security
Performance and analytics cookies to measure traffic and diagnose issues
Functional cookies to remember preferences
Advertising or marketing cookies to deliver content that may be of interest
You can manage cookies through your browser settings. Some features of the Site may not function properly if cookies are disabled.
Information from Other Sources
We may receive information about you from service providers that support ordering, delivery, reservations, payment processing, marketing, analytics, or customer support. Social media platforms may provide information if you interact with our profile or share content with us.
How We Use Personal Information
We use personal information for the following purposes:
Provide, operate, and improve the Site and our services
Process and fulfill orders, payments, pickups, deliveries, and gift cards
Communicate with you about your orders, account, or inquiries
Send marketing communications and promotions where permitted by law and your preferences
Personalize content and recommendations
Conduct analytics, research, and quality assurance
Detect, investigate, and help prevent fraud, security incidents, and misuse
Comply with legal obligations and enforce our terms
Legal Bases for Processing (EEA/UK Only)
If you are located in the European Economic Area or the United Kingdom, our legal bases for processing include consent, performance of a contract, compliance with legal obligations, and legitimate interests such as improving services, securing the Site, and communicating with customers.
How We Share Personal Information
We may disclose personal information in these situations:
Service providers that perform services on our behalf, such as hosting, payment processing, ordering platforms, delivery services, analytics, email delivery, customer support, and marketing support
Business transfers in connection with a merger, acquisition, financing, asset sale, or similar transaction
Legal and safety to comply with law, respond to lawful requests, or protect the rights, property, or safety of LeRouge, our customers, or others
With your direction or consent, such as when you link a third-party account or share a review
We do not sell personal information for money. Some of our use of cookies and online advertising may be considered “sharing” or “targeted advertising” under certain state privacy laws. You can opt out as described in the “Your Privacy Rights and Choices” section.
Retention
We retain personal information for as long as necessary to fulfill the purposes outlined in this Policy, including to provide services, comply with legal obligations, resolve disputes, and enforce our agreements. Retention periods vary based on the type of data and our legal and operational needs.
Your Privacy Rights and Choices
Marketing Preferences
You can opt out of promotional emails by following the unsubscribe link in those messages or by contacting us at info@lerougebakery.com. Transactional messages related to your orders or account will still be sent.
Cookies and Analytics
Most browsers allow you to control cookies through settings. You can also use platform-specific tools to opt out of interest-based advertising. Choices are browser and device specific.
Access, Correction, and Deletion
You may request access to the personal information we maintain about you, ask that we correct inaccurate information, or request deletion where applicable. Submit requests using the contact details in the “Contact Us” section.
State-Specific Notices (United States)
California (CCPA/CPRA)
California residents have the right to request access to the categories and specific pieces of personal information we have collected, request deletion, request correction, and opt out of the sale or sharing of personal information, including cross-context behavioral advertising. California residents also have the right to limit the use and disclosure of sensitive personal information. We do not use or disclose sensitive personal information for purposes that require a right to limit. We do not sell personal information for money.
To exercise rights, email info@lerougebakery.com with “California Privacy Request” in the subject line. We will verify your request by using information we already hold about you or by asking for additional information. You may designate an authorized agent to make a request on your behalf. We will not discriminate against you for exercising your rights.
Colorado, Connecticut, Virginia, and Utah
Residents of these states may have rights to access, correct, delete, and opt out of targeted advertising or the sale of personal data. Submit requests using the contact information provided. If your request is denied, you may have the right to appeal by replying to our response with “Appeal.” We will inform you of our decision and the reasons for it.
Nevada
Nevada residents may opt out of the sale of personal information. We do not currently sell personal information as defined under Nevada law. You may still submit a verified request to opt out at info@lerougebakery.com.
International Data Transfers
Our systems and service providers may be located in the United States or other countries. Your information may be transferred to, stored in, and processed in a country that may have different data protection laws than your country of residence. We take steps to help ensure that transfers comply with applicable laws and that your information remains protected.
Security
We use reasonable administrative, technical, and physical safeguards designed to protect personal information. No method of transmission over the internet or method of electronic storage is fully secure, so we cannot guarantee absolute security.
Children’s Privacy
Our Site and services are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If we learn that a child under 13 has provided personal information, we will delete that information.
Do Not Track Signals
Some browsers offer a Do Not Track feature. Industry standards for responding to these signals have not been finalized. We currently do not respond to Do Not Track signals. You can manage cookies and advertising choices as described earlier in this Policy.
Third-Party Links and Services
The Site may link to third-party websites or services. Those sites and services operate independently and have their own privacy policies. We are not responsible for the privacy practices of third parties.
Changes to this Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. Changes will be posted on this page with a new effective date. Your continued use of the Site after an update means you accept the revised Policy.
Contact Us
If you have questions about this Privacy Policy or would like to exercise your privacy rights, please contact us at:
LeRouge Boulangerie
15215 Kercheval Ave
Grosse Pointe Park, MI 48230
info@lerougebakery.com
